Creating Clarity
In A World Of Uncertainty
We help onboard businesses and developers into the AI era with custom enterprise-grade solutions.
A boutique AI firm that builds enterprise-grade software, consults on intelligent systems, and brings businesses online into the world of AI.
What we doAI Without Jumping Through Hoops
Most companies know AI matters. Few know where to start. We sit at the intersection of deep technical capability and real business understanding — building, advising, and implementing so you don't have to figure it out alone.
Enterprise Software We design and build production-grade AI systems — from intelligent automation to custom LLM integrations — engineered for scale, security, and long-term maintainability.
Learn moreAI Integration We bring businesses into the AI era — embedding intelligent systems into existing workflows, tools, and teams so adoption is seamless and the value is immediate.
Learn moreModel Fine-tuning Off-the-shelf models get you 80% of the way. We take you the rest — fine-tuning open-source and proprietary models on your data to deliver accuracy, tone, and domain specificity that generic APIs can't match.
Learn moreThe people behind the work
David Erichsen
Co-Founder — Engineering
Full-stack engineer with over a decade building production systems. Leads hoopless.ai's technical architecture — from custom LLM pipelines to the infrastructure that keeps them running at scale.
Jeff Hooton
Co-Founder — Engineering
Systems engineer specializing in autonomous agents and intelligent automation. Previously built distributed systems at scale before co-founding hoopless.ai.
Sam Knight
SMB Strategy
Google Business Profile Platinum Product Expert and one of 47 leading voices in Whitespark's 2026 Local Search Ranking Factors Report. Helps SMBs build AI-augmented growth strategies.
Ryan Leddy
SaaS Strategy
SaaS strategist with deep experience in product-led growth, go-to-market, and revenue architecture. Helps AI-native companies find their wedge and scale it.
Small by design. We stay lean so every client works directly with founders — not account managers. The people who architect your solution are the same ones who build it.
Our approachPhilosophy
We don't sell AI as a feature. We treat it as infrastructure — the kind that compounds over time and becomes inseparable from how your business operates.
01
We build what we advise on. No decks without deliverables.
02
We optimize for outcomes, not billable hours. Month-to-month, always.
03
You own everything. Code, models, data — no lock-in, no proprietary wrappers.